SAP CX

The cloud-based solution for optimized customer relationships

What is SAP Customer Experience (CX)?

With SAP Customer Experience (CX), companies can lay the foundation for consistent, personalized, and efficient interactions across all customer touchpoints—from initial interest to long-term service. SAP CX combines powerful cloud solutions for sales, marketing, commerce, and service in one integrated platform. Close integration with SAP S/4HANA and other SAP systems enables end-to-end processes, a centralized view of the customer, and data-driven decisions in real time. Read on to learn how you can efficiently manage your sales processes with SAP Sales Cloud V2 and create lasting service experiences with SAP Service Cloud V2.

SAP Solutions

SAP CX

SAP CX

SAP Sales Cloud V2

Today's sales teams face the challenge of efficiently maintaining customer relationships, capitalizing on sales opportunities, and keeping track of complex processes. This is where SAP Sales Cloud V2 comes in: a modern, cloud-native sales platform that supports your teams with intelligent technology, clear processes, and seamless integration – for higher closing rates, better forecasts, and satisfied customers.

Experience sales reimagined: Digital. Efficient. Successful.
SAP Sales Cloud V2 is based on a completely new, cloud-native microservices architecture that enables high performance, scalability, and virtually uninterrupted availability. For you, this means:

  • Fast loading times and smooth operation – on mobile devices and desktops alike
  • Modular design for easy expandability and reduced risk of failure
  • Zero-downtime updates and continuous innovation
  • Optimal performance even with large amounts of data and complex sales structures

Sales Controlling & Forecasting – Clarity at the touch of a button.
Powerful analysis functions allow you to keep track of your sales performance at all times:

  • Forecast Tracker for visualizing forecast developments, comparing target, forecast, and pipeline values, and analyzing deviations in real time
  • Pipeline Manager with trend and risk analyses, bubble charts, and history displays for movements within the pipeline
  • Real-time KPIs on opportunities, activities, risks, and probabilities of success based on machine learning models
  • Optional integration with SAP Analytics Cloud for advanced, company-wide reports and visualizations

Seamless integration – everything flows.
SAP Sales Cloud V2 integrates seamlessly into your existing system landscape:

  • Standard integrations with SAP S/4HANA, SAP CPQ, SAP Service Cloud, and SAP Marketing Cloud / SAP Emarsys
  • SAP BTP for custom extensions and third-party integrations
  • Open APIs, webhooks, and event handling for maximum flexibility
  • This creates a consistent, configurable sales process – from the first customer interaction to order processing.

Business Development – Recognize and exploit opportunities.
SAP Sales Cloud V2 is more than just a CRM system – it is your strategic tool for sustainable growth:

  • AI-supported recommendations for next-best actions based on real-time data
  • Targeted campaign management through dynamic segmentation and lead scoring
  • 360° customer view with complete history, interactions, and ERP data
  • Intelligent sales analytics to identify new potential

Sales processes that inspire.
SAP Sales Cloud V2 accompanies you throughout the entire sales process – from lead generation to closing the deal:

  1. Lead capture from various channels – manually, automatically, or via marketing integration
  2. AI-supported qualification and prioritization with guided selling, opportunity scoring, and recommendations for action
  3. Quotation creation with integrated CPQ solution (Configure Price Quote)
  4. Efficient negotiations thanks to real-time data, customer history, and product information
  5. Seamless closing with transfer to downstream systems such as SAP S/4HANA

With dynamic workspaces, automatically assigned playbooks, context-sensitive email templates, and automated tasks, everyday sales work becomes not only easier but also significantly more productive.

Ready for the future of sales? SAP Sales Cloud V2 brings structure, intelligence, and speed to your sales organization – for more deals, better decisions, and sustainable growth.

SAP CX

SAP Service Cloud V2

Service processing in companies – both small local service providers and large corporations – is undoubtedly a major challenge. Every day, numerous service requests from a wide variety of channels must be coordinated, delegated, analyzed, and ultimately completed. A workspace that allows this to be done efficiently not only makes everyday work much easier for service employees, but also saves the company money.

The game changer in service: SAP Service Cloud V2 is an intelligent customer service platform that adapts to your needs. Discover the comprehensive benefits of this innovative solution from SAP and optimize your own service business.

Experience impressive performance: Unlike its predecessor, the customer service platform based on SAP BTP uses cloud-based microservices. In addition to increased scalability, this approach enables significantly improved performance, both in the mobile app and on the desktop. This means that unpleasant waiting times in service processing are now a thing of the past. Furthermore, this modular approach minimizes the risk of downtime and enables rapid updates.

Master your service processing: SAP Service Cloud V2 is a tool that can support companies of all sizes in service management. With this application, the following five phases of service processing are structured and efficiently completed:

  1. Receipt of service request
  2. Processing
  3. Solution
  4. Response to the customer
  5. Closing the case

Incoming cases can come through a wide variety of channels, all of which are combined in SAP Service Cloud V2. Contact can be initiated not only via traditional channels such as email and telephone, but also via chat, SMS, self-service portals, and social media. Once the case has been created, it can be processed in the Agent Desktop. This provides a convenient 360º view of the customer, including all relevant information. This includes master data, past information, and products purchased by the customer. SAP Service Cloud V2 also helps you find solutions for incoming cases: an integrated knowledge base provides you with relevant information at your fingertips, which you can forward directly to your customers if necessary. In addition, you can implement your individual process requirements with the help of the Case Designer. Autoflows, service catalogs, a global search, and many other features ensure that nothing stands in the way of your productivity.

Benefit from seamless integration: Like its predecessor, SAP Service Cloud V2 offers a wide range of standard integration scenarios. This gives you comprehensive options for data exchange with the SAP product landscape. In addition, SAP BTP now provides you with a powerful tool for easily integrating third-party applications. Integration with your S/4HANA system and the SAP Field Service Management application enables optimized and fully integrated service processing. While you interact with the customer via SAP Service Cloud V2, service order processing is controlled in your S/4HANA system. On-site resource planning and processing is ultimately implemented seamlessly via SAP Field Service Management.

However, as a service manager, you don't need to constantly switch between systems. For example, the service order can be created directly in the agent desktop and transferred to your S/4HANA system. You can also integrate your FSM resource planning into the agent desktop to directly book available time slots with your technicians for servicing.

Everything at a glance with embedded analytics: In addition to numerous valuable dashboards that you can add to your personal home page, you can also use SAP Analytics Cloud (SAC) in your Service Cloud V2. This allows you to easily access service data from both Service Cloud V2 and other data sources. This data can be prepared in the form of so-called data stories. A data story is a presentation and description of data using diagrams, visualizations, text, images, and pictograms. This gives you a holistic view of your service processes within the company. These serve as a valuable basis for strategic planning in service.

AI features make your everyday work easier: In companies, and especially in service processing, a lot of time is lost every day on activities that do not necessarily require your expertise. Focus on tasks that deliver real added value. For example, leave the tedious task of writing detailed emails to the generative AI provided by SAP in the Service Cloud.

Generative AI

  • Case summary: At the touch of a button, you can obtain a brief summary of each case containing a wealth of information. This saves you from having to spend time familiarizing yourself with a case when you take it over from a colleague, for example.
  • Email suggestions: If you want to give your customer an update on the case, you can do so in seconds. Select an appropriate prompt, set the style, tone, and length, and send the status update at the touch of a button.

Base AI

  • Case recommendations: When working on a case, the built-in AI will point out cases that are really similar in terms of topic.
  • Case categorization: Categorizing cases helps with stuff like delegating or evaluating them.
  • Contact scoring: Find the best contact person at the customer for your issue, as determined by AI.
  • Sentiment analysis: Let AI evaluate the current mood of your counterpart.
  • Recommendation for action: If you mention an upcoming meeting when composing an email, the AI recognizes this and suggests scheduling a meeting via a button.

Full range of functions from previous add-ons: After the release of the predecessor to SAP Service Cloud V2, new features were gradually developed and released as add-ons. These features are now available in V2 without additional licenses and without additional implementation effort:

  • Agent Desktop
  • Relationship Intelligence
  • Customer Insights

Contact

Personal exchange with experts
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Gerhard Steinhuber
Management Board
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Nikolaj Khablo
Head of Sales and Marketing
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